Sales & CRM

A Sales and Customer Relationship Management (CRM) Data Model is a structured framework that organizes and represents data related to sales activities, customer interactions, and other relevant information within an organization. When combined with Business Intelligence (BI) reporting, it provides valuable insights and analytics to support decision-making and improve sales and customer relationship strategies.

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Incorporating Business Intelligence reporting into the Sales & CRM Data Model enables organizations to gain meaningful insights from the collected data.  Business Intelligence tools and techniques allow businesses to analyse and visualize key performance indicators (KPIs), sales trends, customer behavior, and other metrics.

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With a comprehensive Sales and CRM Data Model integrated with Business Intelligence reporting capabilities, organizations can enhance their understanding of customer behaviors, identify sales opportunities, optimise sales processes, and improve overall customer satisfaction. This integrated approach empowers businesses to make data-driven decisions and gain a competitive advantage in the market.